In the competitive Scandinavian B2B landscape, sales leaders face a critical question: how do you attract and retain the best channel partners? While margins, rebates, and product features are important, they are no longer a sustainable differentiator. The new battlefield for partner recruitment is reputation.

From Total Rewards to Total Alignment: The New Meaning of Value Recognition Is Not a Line Item. It’s the Lens Equity, Transparency, and Everyday Trust Data for Meaning, Not Just for Metrics Why shifting from packages to purpose is no longer a choice, and how everyday recognition is becoming the new core of your EVP.…